Monday, May 31, 2010

Diet Coke Break

A new project for Coca Cola called for a combination of PR/artistic imagery showing 'Coke People' so working with John Harrison he shot the people in a range of poses in their new bottling plant with a view to Photoshopping some of the images.

These are a selection of the shots.
In this shot I've selectively removed the colour to leave a black and white background with the red lighting remaining on the bottles which were originally clear plastic. The face has been enhanced slightly as well.



In this image I've cropped out the light in the background, reduced the green hue of the image and boosted the red to give a stronger glow on the face. Admittedly it looks better in print than on here. Fly away hairs have also been removed from the left side of the face.



In this shot I've straightened the image, removed the price tags and replaced the green hue with a red one. The plastic wrapping on many of the cans has also been cleaned up.



This was a simple case of skin smoothening, sharpening and eye enhancement:

2 comments:

uday said...

Nice work. It will be useful for a newbie like me to know how you did these changes. That too the one enhancing face/eyes/etc.

Thanks and wonderful work.

Uday

Mike Thompson said...

Hi, the face layer is duplicated then turned off. The original layer is super sharpened to make the eyes perfect (ignore over sharpening in the other areas). Turn on the duplicated layer and blur it to soften the skin or blur specific channels to get the smooth effect. Then use a mask to 100% paint the eyes back in and 50% paint in the hair.